SPROUT
Branding
Identity Design
SPROUT is a campaign focused on sustainable agriculture and the role of biotechnology in farming. At the heart of its identity is a custom typeface, ‘Sprout,’ which visually evolves from a seed to a plant. The challenge was to make complex topics like sustainable agriculture and biotechnology accessible and engaging for an audience unfamiliar with these fields. By using the ‘Sprout’ typeface, we transformed these complex issues into a simple, universally relatable metaphor—growth.
SPROUT Website |
Adobe After effects, Font GauntletThe website brings the theme of growth to life, with a garden that blooms as users scroll. It also explains the SPROUT mission and highlights the role of biotechnology in sustainable farming practices.
Mockup from mockups-design.com
SPROUT Posters and Infographics |
Adobe IllustratorThe posters use stages of the Sprout typeface as patterns and textures to bring the data visualizations to life. They highlight statistics on yield improvements, reduced herbicide use, enhanced crop resilience, and the environmental benefits of GMO seeds (within and outside the US).
Mockup from Vibes Mockup
SPROUT Seed Kit |
Adobe After effects, Adobe IllustratorThe SPROUT Seed Kit is an interactive tool designed to engage people directly with the principles of sustainable agriculture. The kit includes a variety of easy-to-grow seeds and simple instructions for planting and caring for them.
Mockup from FormatMockup from Mr. Mockup
SPROUT Engagement Event | Farmer Spotlight
Adobe Illustrator
The SPROUT Engagement Event highlights the real-world impact of biotechnology in agriculture, featuring the Farmer Spotlight series, which shares the stories of farmers leading sustainable practices.
Mockup from Mr. Mockup
SPROUT Social Media Engagement |
Adobe Illustrator
New members are introduced through the campaign’s typeface, with their names incorporated into a visual "garden" shared across various social platforms.
Mockups from Anagram Design