How the internet Uses Nostalgia

PROJECT

YEAR

1. Listen
2. What are you?
3. Aesthetic Categories
4. Romeo Hunte 2023
5. Color- Part I
6. Color- Part II
7. The Providence River
8. 08/08/2003
9. Like Boat with a J
10. Chair pose

2023
2023
2023
2023
2023
2023
2023
2023
2023
2023

Archive
Instagram
Linkeden
Archive

I

Jyot Kaur Thind

How The Internet Uses Nostalgia

Website

Type+Code

A redesign of The Atlantic article “How the Internet Uses Nostalgia”. The article explores how digital culture leverages nostalgia as both a marketing tool and a way to create emotional connections. It examines how social media, memes, and online content repurpose past aesthetics, trends, and references to evoke sentimentality, often blurring the line between genuine remembrance and commercialized nostalgia. The article discusses how this phenomenon shapes cultural memory, influences identity, and sometimes distorts history by presenting an idealized version of the past.

Development |
HTML, CSS

For the redesign, I drew inspiration from Geocities to bring the article’s themes to life. To stay true to the early web aesthetic, the website was coded using only HTML and CSS, featuring absolute positioning, non-responsive layouts, GIFs, BuzzFeed-style quizzes, and, of course, Britney Spears. By incorporating the very media referenced in the article, I aimed to highlight the impact of visual culture in shaping nostalgia.